There’s no better way to explain what makes a good social CEO than by real-life demonstration. But of course we wouldn’t want to sway your nominations. So we took a look outside of the sector to see who is out there behaving like dream #SocialCEOs.
The Labour MP for Tottenham is, as backbench MPs go, a prominent voice on Twitter. He’s passionate, and he’s not afraid to say what he really thinks – even if that means being critical of his own party. His personal commitment to his role and the people he serves shines through. He speaks from his heart, about issues that matter to him and his constituents, and doesn’t hide behind rehearsed, press-friendly soundbites.
I'm sick of the political football. What I want is a political consensus.
After 4 young people have lost their lives in Haringey since Christmas I have not even had a phone call or a meeting with the PM or Home Secretary.
Where is the leadership? pic.twitter.com/1XmjGso9vs
— David Lammy (@DavidLammy) April 5, 2018
Jameela is now a successful American TV star but she hasn’t lost the groundedness that she exuded as a fledgling star on T4 back in the day. She’s been open about her struggles with anxiety as a younger woman, and has this year launched a campaign (and Instagram channel) called “I Weigh”, calling out the press for fixating on women’s weights and encouraging women to value themselves as a whole person.
Dear the Kardashians. And every girl who looks to them for a reference of how to value themselves. ❤️ follow my Instagram account (i_weigh) for a dose of reality and self esteem ❤️ pic.twitter.com/vZMDWy8SfM
— Jameela Jamil (@jameelajamil) July 31, 2018
Sathnam brings his whole self to Twitter. An author and journalist, he discovered while writing a memoir that his father had been living with schizophrenia. He has since used his platform to talk about this often misunderstood illness, along with other mental health conditions. His Twitter feed is a wonderful mixture of politics, current affairs, football chat and RTd nonsense. Definitely worth a follow.
Really moved by response to #TheBoyTheTopknot on @bbctwo – thankyou. Lots more info about the book here: https://t.co/4afbDThT4F. @Rethink_ do amazing work on schizophrenia – please follow them, join, donate. It remains the least understood and most stigmatised of diseases.
— Sathnam Sanghera (@Sathnam) November 14, 2017
Ok, this one’s not outside the sector at all – but as Kris has stepped away from her CEO role at Coppafeel, she’s technically not eligible for selection this year. Kris founded Coppafeel after her own diagnosis of incurable, stage 4, breast cancer at 23. In the 9 years since then she has continued to defy the odds, and use her platform to promote the early detection message and encourage young people to be proactive about their health. While her official role with the charity has drawn to a close she remains close to them, and a fierce advocate for their work. Her positivity and determination to live well are inspirational. Tweets may also contain cats, because, Twitter.
And they say life is over with stage 4 cancer. Canada, it's wonderful to be back. pic.twitter.com/k1N0bC7Ayq
— Kris Hallenga (@KrisPoB) May 5, 2018
Not just a great social CEO but an all round excellent leader of Timpsons. James shows through his tweets his dedication to and passion for being the very best leader he can. He regularly uses his account to celebrate and thank his colleagues, and shares the extra lengths his company goes to for them (this year all parents with a child going in to reception year got an extra day off to help the settling in process). He also has a fantastic social responsibility ethos. You can tell that he’s an extremely present CEO – visiting stores around the country all the time, and sharing pictures and stories from them. A shining star in corporate world.
Great to meet Matt today, my first ex offender I recruited 15 years ago. He’s still amazing, now a little older (with a beard) and we’re lucky to have him as part of the family.
— James Timpson (@JamesTCobbler) August 25, 2018
All of these Twitter folk bring a sense of openness to their feeds. They talk about challenging topics, using their platform to raise awareness of important issues and connect with people. We think they are all worthy of honorary #SocialCEOs awards – but we need you to nominate for this year’s awards! Tell us which charity CEOs, leaders, trustees and rising stars are doing great things with social media. And while you’re at it, check out the digital categories too! Nominate by midnight on 28th September 2018.
We love reading the nominations for #SocialCEOs every year. Zoe recently wrote a great article with tips from past winners – but in this post we’d like to share some quotes from last year’s nominations, to show you what past nominators had to say about their chosen social superstars.
Authenticity is crucial
So many of the nominations highlighted the blending of personal and professional as a big positive, and we completely agree that to have a really successful presence on social media, it’s important to show a bit of yourself. Here are some examples:
“He mixes his personal views with his professional life in a way that strikes a great balance.”
“Because he’s tweeting from the heart he has far more impact on the issues that are close to the charity. His tweets can be both amusing and deeply sad.”
“She is also smart and funny and blends personal tweets – about running, for example, in with the rest. She’s not afraid to use her own voice.”
“She helps present a very human face of the charity.”
“When you look at her profile, you know there’s been zero input from a social media strategist.”
Demystify your role
Twitter, used well, can be a great way to demonstrate more about what a CEO actually does all day. We all know they are busy and important people, but if asked to describe what they do, how many of us could do a reasonable job? Thanks to Twitter, we can see this much more clearly, and our nominators think this is a real benefit.
“Brings to life her day-to-day role.”
“Following her on social media gives a real insight into the varied role of a CEO.”
“She shows her human side, displays leadership, and provides a fascinating insight into the life of a charity Chief Exec.”
Social media can be a minefield; many people are lurking just waiting to take offence or twist what someone says. So even having a presence and putting themselves on the map can be a brave decision. We saw bravery highlighted in quite a few of last year’s nominations:
“(He) uses social media to ask difficult questions.”
“(She) is not afraid to be brave and bold. She will share her opinion, challenge others and put herself out there.”
“He displays leadership in our field by not being shy of issues which can be tough to deal with.”
Let digital shape your work and culture
“(She) is a champion for empowering colleagues, other CEOs and leaders in the public and third sector to embrace social media to become closer to the people they serve.”
“(She) has worked hard to build genuine, long-term relationships with a broad range of people through daily interactions. She uses these conversations to inform the work of the charity.”
“(She) is a staunch champion of social media as an effective dissemination tool for our work.”
“Her enthusiasm, passion and commitment to (the organisation’s) mission is infectious.”
“Since (she) started, the culture has changed. Everything we planned or wanted to do has now been sped up.”
“She sees social not as an add on to work but an important space to engage and exist as a leader in the third sector.”
“(He) is incredibly enthusiastic about the power of social media and digital, at both an organisational level and more broadly in terms of the influence it’s having on society.”
Here are a few of the random bits that made us smile:
“I’m not quite sure how (he) has the time to juggle a demanding job, a young family, an unruly dog, a football habit as well as his constant Twitter feed but he does it. We can only imagine that he tweets in his sleep.”
“All in all she’s a wonderful person that embodies what it means to be a social leader inside and outside the limit of 140* characters. *She’ll be pimp at 280 as well” (This was just ahead of this crucial change to Twitter character limits!)
“He really should change his Twitter handle. It’s weird.”
“(His) tweets may also contain dogs”
And very lastly – in the “anything else you’d like to tell us” box, we had this lovely polite closing remark: “Thank you.”
Nominations are open until 28th September for this year’s #SocialCEOs – so tell us today who you think deserves recognition!