Through our work, we know that there is no better way for leaders to get the most out of digital than by trying these channels out themselves. It is the first step towards encouraging the charities they lead to go digital first. To help you kickstart your journey, here are Kirsty Marrin’s top tips for aspiring Social CEOs:
1. Shout about your fundraising
Take your followers on a journey through your fundraising challenge by tweeting about why you’re taking on the challenge, how training is going, donation asks and what the money would mean for your charity. Get involved in relevant Twitter chats, such as #runchat.
2. Images matter
Don’t be afraid to take a selfie of your fundraising challenge, like Lorraine Clifton CEO of Clic Sargent did with her wig for #wigwednesday.
A typical senior management team mtg @CLIC_Sargent? Well it is on #wigwednesday! pic.twitter.com/80fYm5kpKT
— Lorraine Clifton (@LorraineClifton) May 22, 2013
3. Your bio says a lot
Include your charity’s handle in your bio, a link to your charity’s website or your own fundraising page and a nice image (Mark Flannagan, CEO of Beating Bowel Cancer, is a good example of a great Twitter profile)
4. Get trained up
Still got questions? Ask your social media team – they are the experts
What better way for a charity CEO to truly understand the fundraising experience than to fundraise themselves and to share their fundraising efforts on social media?
We’ve put together a free guide, with JustGiving, with more top tips to help charity chief executives on social media, check out our Digital Leadership Guide here.