Most charities rely on donations and people who do amazing things for them by fundraising. With more and more cuts in funding, never has fundraising been so important.
What better way for a charity CEO to truly understand the fundraising experience than to fundraise themselves and to share their fundraising efforts on social media?
This sends a message to the CEO’s staff – I know fundraising is crucial for ensuring our charity is sustainable and I want to do my part.
It also sends a message to the charity’s supporters, who feel that the CEO is jus like them. It shows that he or she cares deeply about this cause and is willing to really get involved.
On JustGiving, we see many CEOs fundraising for their charities in a variety of ways. Some choose to fundraise through a challenge event, such as a cycle ride or marathon whilst others take on denial challenges or don a wig or fancy dress. It doesn’t matter if you can’t run 5k let alone a marathon – there are plenty of ways to fundraise creatively, as these CEOs demonstrate:
Through their personality and commitment, these CEOs are leading the way in combining social media and fundraising.
Top tips for fundraising CEOs
1. Shout about your fundraising
Take your followers on a journey through your fundraising challenge by tweeting about why you’re taking on the challenge, how training is going, donation asks and what the money would mean for your charity. Get involved in relevant Twitter chats, such as #runchat.
2. Images matter
Don’t be afraid to take a selfie of your fundraising challenge, like Lorraine Clifton CEO of Clic Sargent did with her wig for #wigwednesday.
3. Your bio says a lot
Include your charity’s handle in your bio, a link to your charity’s website or your own fundraising page and a nice image (Mark Flannagan, CEO of Beating Bowel Cancer, is a good example of a great Twitter profile).
4. Get trained up
Still got questions? Ask your social media team – they are the experts.