When the Social CEO Awards were started, way back in 2013, we wanted to recognise the strengths that having a social CEO brought to a charity – and celebrate those who were doing it well. But over the years the awards have evolved. We recognised that influence can come from everywhere, and good practice radiates in all direction. Social media has made the world more open, and everyone more connected, and so in 2015 we broadened the categories to recognise how valuable a strong social presence can be at any level. We now have 4 categories of social awards.
We kept the name “Social CEOs”, because “Social CEOs (and other people)” didn’t have the same ring to it.
So while we might be best known for the initial award that gave us our moniker, the other categories are equally as important to us – and we can only award if you bring brilliant people to our attention.
Not sure what sort of thing might qualify someone for a category? No problem: read on for snippets of the winning 2018 social nominations and check out the winners’ accounts for inspiration! And look out for our upcoming part 2 where we’ll tell you all about the digital categories.
For the social media awards we’re looking for people who have a great social media presence. They use social platforms to drive change; to move the conversation on; to amplify the voice of their cause.
Best Trustee on Social Media
“Helen’s online presence across all social media channels continues to grow in size and scope which makes her one of the notable social influencers in health care. She continues to establish thought leadership through generating debates and discussions, sharing ideas, experiences, expertise and a lot more on health care and policies through the RCGP’s twitter and her weekly online blog which goes out to over 52,000 GP members.”
Best Rising Star on Social Media
“Her social media approach has changed how we approach digital community fundraising at the BHF and she’s progressed rapidly within the sector by using social media as a strong relationship building tool, connecting and engaging with supporters, BHF staff and sector colleagues.”
As a guide, we generally expect nominees to be around manager level. Nominate your rising star.
Best Leader on Social Media
“Engaging with followers she harnesses social media audience to co-create and develop our services and training incorporating their views and ideas. Caroline has introduced social media for the services team at Beat as a way of beneficiaries engaging with the services team directly and seeking support through a direct messaging on Twitter & Instagram. This innovation has lead to more young people (under 25’s) accessing our services.”
For the “leader” categories nominees should be around Director / Head Of level. Nominate for this category.
Part 2 – which looks at the digital categories – is coming soon!